IN-HOUSE
Angi

YEAR
2021 - 2026

ROLE
Copy Director

Angi B2B

On the flip side of Angi’s homeowner consumers are the home service professionals who use its platform to grow their businesses. As Copy Director, I worked closely with the B2B Marketing team to drive sign-up and increase retention by delivering clear, exciting copy and content to our pro audience. To make it happen, I developed and refined the different vocabularies, tones, and types of content we created for our pro business partners across channels.

Much of this was practical, like our product explainer videos, transactional email campaigns, and FAQ copy on our Angi for Pros site. But we also got to have fun — crafting social content, swag, and live activations top keep our pro audience engaged and excited about the possibilities of working with Angi.

  • Environmental

  • Social

  • Testimonials

  • Paid Digital

  • Marketing Collateral

  • Awards Program

  • Angi for Pros App

  • Campaigns

  • Swag

  • Events & Tradeshows

Creative Director: Katie Cranley
Design Lead: Sean Tucker
Designer: Shannon Wilson
Designer: Rachel Hamende

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