CLIENT
Vanguard

AGENCY
Huge

YEAR
2019

ROLE
Associate Creative Director

How Radical

Vanguard was a 45 year old investment company that had never produced a brand-level campaign. After so many years of relying on word-of-mouth and a reputation for being responsible and principled, a self-aggrandizing hello to the wider world wouldn’t make sense. So we created “How Radical,” a campaign that put its investors at the forefront and highlighted its radical, people-first position in the industry.