IN-HOUSE
Angi
YEAR
2023
ROLE
Copy Director
How to Angi That
After the successful launch of our brand-level “Angi That” campaign, we needed a way to extend the central concept and give audiences a more explicit look into our offering. We devised a series of animated videos, “How to Angi That,” that used relatable situations and offbeat charm to drive home all the ways Angi can help you love your home (and have it love you back).
And accompanied the brand spot with a product-focused video explaining the newest features of Angi’s app and pro matching service.
Creative Director: Katie Cranley
Design Lead: Sean Tucker